Date Archives February 2020

5 Digital Marketing Tips To Grow Your Startup In 2020

It’s a great achievement to be able to launch your own startup in this tightly packed global business industry. You dream big and coalesced resources, ideas, and action plan to create your nascent platform.

A pat on the back for you, and a nudge on the other shoulder. You have yet to go stronger to grow stronger.

In this fast-paced and influencing business industry, you need to take measures on establishing your brand name with a robust digital marketing strategy.

Digital marketing is a powerful tool, can contribute powerfully to your online presence, and positively impact your bottom line.

Everything you do to build your digital presence counts toward your brand name getting known. When you are known by your target audience, it will start affecting your bottom line.

And one of the most effective ways to create a strong presence is by using digital media for your marketing needs.

5-Digital-Marketing-Tips-To-Grow-Your-Startup-In-2020
5-Digital-Marketing-Tips-To-Grow-Your-Startup-In-2020

Here are 5 essential digital marketing tips for startups:

1. User experience

Your audience is what matters. Your audience must be able to engage with your brand name, your values, and your product, to build a lasting relationship and association with your company.

Similarly, the audience is now more reflective and receptive when brands offer them unique user experience and brand value.

Your digital marketing strategies must be designed carefully to appeal to the audience of your market. Delve into research and find out what works for your audience.

Build their interest and knowledge by providing them with content that informs and inspires. You will also be able to strengthen the brand voice by continuously engaging with your audience.

digital-marketing-tips-user-experience
digital-marketing-tips-user-experience

User experience can be made effective primarily through content, communication channels and intuitive UI.

The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content is key to a great user experience.

In addition, you need to develop a client management strategy that helps you connect with your customers.

This strategy will walk you through query and complaint management. Moreover, it will collect feedback for improvement and make your clients feel part of the brand community.

For example, develop a series of simple FAQs and use them to respond to your audience and clients’ queries on social media, via email, on phone, etc.

If you are keen to getting involved more, digital world is full of new updates. Go ahead and search for more tips and trends on making a captivating user experience.


2. Creative content

You will need to invest in a solid content marketing strategy that engages your audience. Create content that is unique and fresh as it can have a strong impact o your target market.

From communicating your brand’s message to engaging your customers with information,  content is supreme as it gives something useful to your potential customers.

Great content can increase your organic traffic and can improve your search engine rankings.

digital-marketing-creative-content
digital-marketing-creative-content

Your audience is primarily looking for content that communicates value. Jeff Bulla says that you should use the 80/20 rule of creating and managing content.

Get to the point!80% of your content should not be about your product – no, it doesn’t backfire at all – and 20% of it could be focused on your online sales, giveaways, etc.

Messaging is also taking the industry by storm. Neil Patel shared how Facebook Messenger marketing campaign lends a bright inlet to effective digital marketing.

Your audience will be more likely to follow a link received in Facebook Messenger than they would through email marketing campaign. Again, the content you create and the medium you choose to employ will greatly affect your business’ growth.


3. Social media platforms

Your online presence and identity begins with your website and social media platforms. So you can engage your audience, communicate your message with powerful content through a strong social media platform.

As a startup, one of the first things that you probably worked on was an active social media strategy.

You know that in this business industry, social media is the key to leveraging your brand awareness and value.

Apps like SnapChat and Instagram are becoming popular and engaging the audience with brand names.

social media platforms for startups

Be consistent and regular in your social media strategy and maximise your growth. Good social media strategies can have a profound impact on lead generation and conversions, brand awareness and, of course, better search engine ranking.

And while social media platforms are effective and raging with success for startups and established brands, influencer marketing has seen a rise since 2016. This is like referrals that are convincing for the vast majority of social media users.

Keep a watchful eye on who could be your brand’s influencers. Get in touch with them and engage them in helping you build your brand’s visibility.


4. Video marketing is seeing an upward trend

Videos are powerful tools to communicate extensively. Consider Facebook Live, Instagram Stories, and SnapChat stories to engage your audience.

You can hold webinars and live events for product launches, hold tutorials, and answer questions in real time. This gives a tangible feeling to your audience and helps them connect more closely with your brand and product.

digital-marketing-tips-video-marketing
digital-marketing-tips-video-marketing

5. Search engine optimization

And most importantly, invest in a credible SEO solution. Conduct an SEO audit and find out how users are interacting with your website and social media platforms.

SEO will look into aspects of your website and page optimization, device optimisation and credible link building for better visibility in search engine results.

For example, in one of Google’s highly important updates, the websites that are not responsive on various digital devices will not appear in search altogether, regardless of their SEO measures!

digital-marketing-tips-search-engine-optimization
digital-marketing-tips-search-engine-optimization

Once you understand the nature of association, outreach and impact of your brand’s SEO, rehash or redefine your digital marketing strategy accordingly.

Understand how SEO works and learn about the expectations and prospects of hiring SEO specialists. This will help your startup to grow quicker. Be consistent and regular in your digital marketing strategy.


Growth optimized

A good digital marketing strategy can act as a catalyst to business outreach, impact, and growth because it connects the audience with the business in real time, and hence, swifter than conventional marketing strategies.

Resultantly, the conversion rates could be impacted positively as well. The consumer trend of trying new brands is growing if they are genuinely made to feel a connection with the brand values.


Being consistent and regular in your digital marketing strategy will help you to increase your startup’s visibility most effectively.

Moreover, engaging an effective, result-oriented team of SEO professionals will help you attract traffic to your brand’s online presence.

A good digital marketing strategy will do just that – attract the right kind of consumers to your business – and ensuring your survival in the fast-paced and dynamic industry.

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Get Complete Package Of Informative Website Only @ ₹7999 | All In One By Altechmind

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In this package Altechmind Web Services provides each & every services, which required to business go online. like:-

  • Web Design & Development
  • Free Domain Name With 1 Year Subscription
  • Web Hosting With 1 Year Subscription
  • Free SSL Certificate With 1 Year Subscriptions
  • 20 Business Email Account
  • On Page SEO (Search Engine Optimization)
  • One Time Maintenance Free.
No alt text provided for this image

How Many Pages Will Be Designed By The Package?

Package includes website design & development, which contain mainly following pages :-

  • Home Page
  • Services Page,
  • Portfolios/Gallery Page,
  • About Page,
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  • 1 Form Include.

Note :- Customization available as per your requirement.

Which Web-Hosting Plan Will Be Provided In The Package?

Package includes standard web hosting plan with own separate Panel daily backup included, 99.99% Up time, Server level protection & More

Which Domain TLD Includes In The Package?

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.com / .in / .net /.info / .org & more as per your requirements

What Is SSL Certificates? Which Include In This Package?

Yes, SSL also include in this Package. SSL tends for Secure Sockets Layer Certificate, which helps make more secure & safer your website. After installations your website will redirect to http link to https with the lock or protected symbol. It will also help the website & business to appear in all search engine webmaster. Like Google, Yahoo, Bing & many more.

How Many Business Email Id Will Get In The Package?

Package includes 20 of cost effective email accounts, which are perfect for any of your professional business emails. Features:-

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Which SEO Include In The Package?

Package includes On Page SEO (Search Engine Optimization) for your website, with this help get your business found in first page of Search Engine Like Google, Yahoo, Bing & More. SO your potential clients can easily get in touch with your business.

Free Maintenance?

One time maintenance cost is included in the package. So please let us know for any changes and up-gradation of website. we will start work on that asap! After finish one time free maintenance, if your required more of it, you can choose our ALA Carte Package.

How Much Time Required To Website Go Live?

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More than 60% Companies will adopt Artificial Intelligence in 2020

At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative trends are among the top priorities for most business owners in 2020.

And why wouldn’t they be? After all, if your business has any intention of remaining competitive in today’s online landscape, you must adapt to the rapidly evolving changes in digital marketing:

Read on to discover how more than 60% Companies will adopt Artificial Intelligence in 2020. It will help your business not just survive, but thrive in this age of innovation.

Artificial Intelligence Innovations

If you haven’t already realized it, 2020 may be the year that a lot of people wake up to the dominance of artificial intelligence (AI). It’s sure to be at the heart of global business and industry in the future – and it’s already taking over many simple jobs.

For example, Microsoft and Uber use Knightscope K5 robots to “patrol parking lots and large outdoor areas to predict and prevent crime. The robots can read license plates, report suspicious activity, and collect data to report to their owners.” You can rent these R2-D2-like robots for $7 an hour – which is less expensive than a human security guard’s wage:

Autonomous Security Robot

Predictions about AI

Just a couple years ago, Gartner analysts predicted that by 2020, AI technologies would be pervasive in almost every new software product and service – a prediction that Harvard Business Review seconded earlier in 2019.

According to Techgrabyte:

“Artificial intelligence is the biggest commercial opportunity for companies, industries, and nations over the next few decades” and “will increase global GDP by up to 14% between now and 2030,” which means that “AI latecomers will find themselves at a serious competitive disadvantage within the next several years.”

Here are the top reasons why adopting AI?

Percentage of respondents who somewhat or strongly agree with each statement

Precentage of respondents who somewhat or strongly agree with each statement
Precentage of respondents who somewhat or strongly agree with each statement

AI can analyze consumer behavior and search patterns, and use data from social media platforms and blog posts to help businesses understand how customers find their products and services.

One exciting example of AI in practice is chat bots (more on that later). MasterCard created a Facebook messenger bot – which uses natural language processing software to decipher what the customer wants and respond as if it were a real person – to automate handling payments:

AI Bassed Mastercards
AI Bassed Mastercards

Artificial intelligence will soon be the driving force behind many services and, currently, we already see it implemented in such areas as:

  • Basic communication
  • Product recommendations
  • Content creation
  • Email personalization
  • E-commerce transactions
AI bassed industry
AI bassed industry

Where is Artificial Intelligence right now?

  • Two out of three people are already using AI, without even knowing they are interacting with chat bot.
  • By the year 2020, 60% of companies will be using artificial intelligence for driving digital revenue.
  • AI will grow into a $190B industry by 2025.
  • 97% of mobile users are already using AI-Powered voice assistant.
  • 71% B2B Marketers are interested in using AI for personalization.

Businesses adopting AI in 2020 will be able to cut staffing costs and accelerate growth, getting an edge over their competitors.