Posts in Digital Marketing

Free Tools & Courses Worth $10000, Can Use During The COVID-19 Crisis

Free Tools & Courses Worth $10000, Can Use During The COVID-19 Crisis. Because of Coronavirus impact, many companies are giving their premium digital marketing and SEO courses and tools worth $10000+ (Rs. 7 Lacs+) absolutely free. Companies like LinkedIn, Spyfu, TechSmith, MOZ, Ahrefs, Facebook, LinkedIn, Spyfu, TechSmith, HootSuite and many others are providing their courses or tools for free.

Take the advantage & grow your skills, business, blog etc. during these 21 days while you are sitting at home. Most of these companies are giving their digital marketing & SEO stuff for as long as 6 months.

Free tools & courses worth $10000
Free tools & courses worth $10000

List of Free Courses and Tools That You Can Use for Free During the Coronavirus Lockdown

Moz

Moz, The SEO pioneers is offering over a dozen courses which will help you You can avail their premium courses on topics like local SEO, keyword research Technical SEO, backlinks basic & much more to improve your SEO skills. You can avail their premium courses on topics like local SEO, Technical SEO, keyword research, backlinks basic and much more. 

In order to avail these courses, all you need to do is click on the link below. Create an account at Moz & purchase any course of your choice. At the end of the checkout, you just need to add coupon code wegothis  to get that course for absolutely free. 

Click Here to Enrol for Moz Courses

Ahrefs:

Ahrefs is the most extensively used SEO tool. It helps to do keyword research, site audit, technical analysis & Ahrefs is now offering its most popular course Blogging for Business completely free & much more. 

Ahrefs is now offering its most popular course Blogging for Business completely free. This 5 hours Seo covers almost everything that will help you to grow your business blog & generate sales through it. 

Click here to Enrol for Blogging for Business

SpyFu:

Unlike Moz and ahrefs which offers complete solutions to all your SEO needs, spyfu focuses on keywords. Spyfu is a popular keyword research tool used by thousands of digital marketers all around the world.

In Their Latest blog post, they have announced that spyfu is free for anyone needs it. All you have to do is contact their support team at support@spyfu.com and request to get spyfu free version. 

Watch this video for more details

Click this link to visit spyfu

Hootsuite:

Hootsuite is a social media management software which helps you to manage multiple social media accounts via a single dashboard.

Hootsuite is offering free access to its software until 1st July 2020. Additionally, you also get access to its library of social media courses & other essential tools. 

For more details on how to get access to Hootsuite, please refer to this link. 

Skillshare:

Heard of Skillshare before? If not let me tell you, Skill is a popular learning community for creators like you. At skillshare, you get to learn from thousands of classes on topics like design, photography, sales, marketing and much more.  

You can learn almost anything at skillshare. Also, you can share your skills by joining as a teacher at skillshare. There are lots of options to explore at skillshare.

Skillshare is offering free 2 months paid membership plan.  Interested to join. Then click this link to enroll.

Shopify:

Shopify, a popular eCommerce platform used by millions of entrepreneurs to sell their products online.

In order to extend its support Shopify is doing their part by offering 90 days more If yes, then this is the right course for you.extended free trials of its software along with other support.

Click here to avail 90 days Extended trail 

Codeacademy

Want to learn web development or mobile development? Well, Codecademy is the best place to get these skills. Code academy is the online platform which helps to learn different programming languages. 

As part of the scholarship to students, Code Academy is offering access to code academy pro accounts to 10,000  students across the world. 

Click here to Join Code academy Pro

Harmonbrothersuniversity

Want to learn video scriptwriting?

If yes, then this course is right you. Join this course now to receive step-by-step lessons to master the art of video script writing over the next 14 days. 

Click Here to join the Course

Altechmind

Focus: Web Hosting Provider

Offer: Altechmind is the leading IT company in India. To support business during these dificult times. Altechmind is now offering more than 3 month of Unlimited Web Hosting plan (cost of 14$) is free without any limit, to those affected by COVID-19. Coupan Code: ACOVID19

Airtable

Focus: Online databases and spreadsheets.

Offer: Any non-political, humanitarian effort tackling COVID-19 pandemiccan use the company’s Airtable Pro product for free for the next 3 months. Airtable is also offering all students with a .edu email account a free with two-year subscription.

Appian

Focus: Low-code application platform.

Offer: The company has made an application that can help manage the health and safety of employees free of charge to its customers and to any organization with over 1,000 employees.

Atlassian

Focus: Workflow and team-collaboration tools.

Offer: The company’s flagship products, such as its Jira issue-and-project-tracking software and Confluence team-collaboration offering, will now be free for teams of up to ten people with no time limit. Atlassian is also offering K-12 schools and higher education institutions free one-year subscriptions to its Trello Business Class service, which can be used by teachers to schedule coursework and other activities.

Avaya

Focus: Team collaboration and communication platform.

Offer: The company is offering its Avaya Spaces collaboration software for free to educational institutions and nonprofits through 31st August in countries where it is available. There is set a limit of 200 participants per meeting on the service.

5 Digital Marketing Tips To Grow Your Startup In 2020

It’s a great achievement to be able to launch your own startup in this tightly packed global business industry. You dream big and coalesced resources, ideas, and action plan to create your nascent platform.

A pat on the back for you, and a nudge on the other shoulder. You have yet to go stronger to grow stronger.

In this fast-paced and influencing business industry, you need to take measures on establishing your brand name with a robust digital marketing strategy.

Digital marketing is a powerful tool, can contribute powerfully to your online presence, and positively impact your bottom line.

Everything you do to build your digital presence counts toward your brand name getting known. When you are known by your target audience, it will start affecting your bottom line.

And one of the most effective ways to create a strong presence is by using digital media for your marketing needs.

5-Digital-Marketing-Tips-To-Grow-Your-Startup-In-2020
5-Digital-Marketing-Tips-To-Grow-Your-Startup-In-2020

Here are 5 essential digital marketing tips for startups:

1. User experience

Your audience is what matters. Your audience must be able to engage with your brand name, your values, and your product, to build a lasting relationship and association with your company.

Similarly, the audience is now more reflective and receptive when brands offer them unique user experience and brand value.

Your digital marketing strategies must be designed carefully to appeal to the audience of your market. Delve into research and find out what works for your audience.

Build their interest and knowledge by providing them with content that informs and inspires. You will also be able to strengthen the brand voice by continuously engaging with your audience.

digital-marketing-tips-user-experience
digital-marketing-tips-user-experience

User experience can be made effective primarily through content, communication channels and intuitive UI.

The loading speed of your website; the intuitive menu navigation; chatbots that assist in communication; and simplicity and tone of your content is key to a great user experience.

In addition, you need to develop a client management strategy that helps you connect with your customers.

This strategy will walk you through query and complaint management. Moreover, it will collect feedback for improvement and make your clients feel part of the brand community.

For example, develop a series of simple FAQs and use them to respond to your audience and clients’ queries on social media, via email, on phone, etc.

If you are keen to getting involved more, digital world is full of new updates. Go ahead and search for more tips and trends on making a captivating user experience.


2. Creative content

You will need to invest in a solid content marketing strategy that engages your audience. Create content that is unique and fresh as it can have a strong impact o your target market.

From communicating your brand’s message to engaging your customers with information,  content is supreme as it gives something useful to your potential customers.

Great content can increase your organic traffic and can improve your search engine rankings.

digital-marketing-creative-content
digital-marketing-creative-content

Your audience is primarily looking for content that communicates value. Jeff Bulla says that you should use the 80/20 rule of creating and managing content.

Get to the point!80% of your content should not be about your product – no, it doesn’t backfire at all – and 20% of it could be focused on your online sales, giveaways, etc.

Messaging is also taking the industry by storm. Neil Patel shared how Facebook Messenger marketing campaign lends a bright inlet to effective digital marketing.

Your audience will be more likely to follow a link received in Facebook Messenger than they would through email marketing campaign. Again, the content you create and the medium you choose to employ will greatly affect your business’ growth.


3. Social media platforms

Your online presence and identity begins with your website and social media platforms. So you can engage your audience, communicate your message with powerful content through a strong social media platform.

As a startup, one of the first things that you probably worked on was an active social media strategy.

You know that in this business industry, social media is the key to leveraging your brand awareness and value.

Apps like SnapChat and Instagram are becoming popular and engaging the audience with brand names.

social media platforms for startups

Be consistent and regular in your social media strategy and maximise your growth. Good social media strategies can have a profound impact on lead generation and conversions, brand awareness and, of course, better search engine ranking.

And while social media platforms are effective and raging with success for startups and established brands, influencer marketing has seen a rise since 2016. This is like referrals that are convincing for the vast majority of social media users.

Keep a watchful eye on who could be your brand’s influencers. Get in touch with them and engage them in helping you build your brand’s visibility.


4. Video marketing is seeing an upward trend

Videos are powerful tools to communicate extensively. Consider Facebook Live, Instagram Stories, and SnapChat stories to engage your audience.

You can hold webinars and live events for product launches, hold tutorials, and answer questions in real time. This gives a tangible feeling to your audience and helps them connect more closely with your brand and product.

digital-marketing-tips-video-marketing
digital-marketing-tips-video-marketing

5. Search engine optimization

And most importantly, invest in a credible SEO solution. Conduct an SEO audit and find out how users are interacting with your website and social media platforms.

SEO will look into aspects of your website and page optimization, device optimisation and credible link building for better visibility in search engine results.

For example, in one of Google’s highly important updates, the websites that are not responsive on various digital devices will not appear in search altogether, regardless of their SEO measures!

digital-marketing-tips-search-engine-optimization
digital-marketing-tips-search-engine-optimization

Once you understand the nature of association, outreach and impact of your brand’s SEO, rehash or redefine your digital marketing strategy accordingly.

Understand how SEO works and learn about the expectations and prospects of hiring SEO specialists. This will help your startup to grow quicker. Be consistent and regular in your digital marketing strategy.


Growth optimized

A good digital marketing strategy can act as a catalyst to business outreach, impact, and growth because it connects the audience with the business in real time, and hence, swifter than conventional marketing strategies.

Resultantly, the conversion rates could be impacted positively as well. The consumer trend of trying new brands is growing if they are genuinely made to feel a connection with the brand values.


Being consistent and regular in your digital marketing strategy will help you to increase your startup’s visibility most effectively.

Moreover, engaging an effective, result-oriented team of SEO professionals will help you attract traffic to your brand’s online presence.

A good digital marketing strategy will do just that – attract the right kind of consumers to your business – and ensuring your survival in the fast-paced and dynamic industry.

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